I was, in fact, gaining traffic from a simple tweak to my site. I started getting thousands of visits from queries in different languages:Īlthough I couldn’t understand the queries, it was proof that this was actually working. I started to implement translation and created more opportunities for people who speak other languages to interact with my content. This got me wondering if my traffic wasn’t being optimized to the fullest when it comes to translation and appealing to anyone and everyone. After all, China and India have a much bigger population than the United States.īut I was shocked to see some of these countries on the list.
First, I opened up Internet Statistics to see what the top countries were for Internet usage: Is this same thing happening to me?Īre people coming from different countries, backgrounds, and languages, but not able to read my content due to the language barrier? Suddenly, a lightbulb went off in my head. Meaning I couldn’t find value on the page. I landed on a website and clicked an external link on the post that sent me to a study about traffic and SEO.īut when I got there, the page wasn’t in English and there were no translating options. I was in the middle of writing an e-book and needed some quick inspiration. I was browsing content online at work, looking for some great ideas for my next blog post. In 2015, I decided to translate my website,, into 82 different languages. How translation increased my traffic by 47% Here’s why you should, how it increased my traffic, and how you can get started today. Want more traffic? It’s time to start translating your content into different languages. Visitors to your blog and content are even harder to come by these days.Įverybody is delivering great content and amazing lead magnets, meaning that it’s harder than ever to convince someone to come to your site.īut you likely have tons of foreign traffic that is simply bouncing due to the lack of a translator. If you aren’t optimizing for different languages across the world, you are missing out on traffic. India has nearly double that of the U.S., too. I was missing out on tons of traffic to my site by not translating my content.ĭid you know that the United States isn’t even close to being the country that uses the Internet the most?Īccording to the latest data, China and India far surpass the United States when it comes to Internet usage.Ĭhina has nearly one billion active users on the Internet, while the United States only has 286,942,362. I’ve done it more times than I can remember.īut one time back in 2015, it happened to me again and something clicked: Have you ever done a Google search, clicked on a website, saw it was in a different language, and then immediately bounced?